編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-506-060 | Cabo San Viejo: Rewarding Loyalty | Moon, Youngme;Schulman, Seth;McGovern, Gail | Marketing | Customer Relationship Management( BMA5523 ) |
2 | 9-809-029 | Hilton Hotels: Brand Differentiation through Customer Relationship Management | Applegate, Lynda M.;Piccoli, Gabriele;Dev, Chekitan S. | Other | Customer Relationship Management( BMA5523 ) |